Roberta (Robin) Carmichael

About

Roberta brings more than twelve years of marketing experience in financial services and technology, with work spanning content, campaigns, demand generation, and brand development. She combines strategy with the day-to-day work of creating content, managing projects, and helping teams deliver.

Her experience includes leading marketing for six affiliate brands and growing a team from three people to ten as the business expanded from three companies to nine. She builds programs from the ground up, with a portfolio that includes partner marketing, executive thought leadership, and webinar audience growth from a few hundred people to nearly 20,000. She also brings technical depth to her work, from lead scoring and routing in HubSpot and Salesforce to developing custom software for a team’s marketing needs.

Her background in regulated industries informs how she approaches both content and automation. Subjects such as ACH processing, fraud prevention, and commercial real estate finance require clear explanations and careful attention to accuracy. She brings that same judgment to AI workflows, establishing where automation helps and where human review remains essential.